It depends what you're selling them.
If you're always selling something new to learn, that's a problem. Once clients feel they've got what they need from you, they move on.
The same happens when someone feels they've found their fix. Once they feel healed or cured of the issue, they no longer feel the pain, so they no longer feel they need the coaching.
Sell what holds its value
A coach doesn't play football better than Messi or Ronaldo. They still have a coach.
They need someone on the sideline giving unbiased, constructive feedback. Someone who notices when they don't bring their best and says so. Where are you today? Why aren't you at your best? You should sleep more.
When a coach understands that their value isn't only what they teach, it lasts. What you teach comes to an end at some point. Being the person on the sideline doesn't.
Teach something bigger than three months
If what you teach fits into an 8 or 16 hour weekend, then that's what it is.
If the habits you're helping a client change took 20, 30 or 40 years to form, no three-month programme will change them. What will is a long process that works at countering years of doing things a certain way.
Move away from motivation
Motivational, inspirational coaching is short-lived. As soon as a client feels inspired, they feel they don't need you.
The message that keeps clients is different: I'm not here to inspire and motivate you. I'm here to help you change long-term habits and the way you live, systematically.
What keeps clients past three months
- 1
Your value is who you are on the sideline, not only what you teach.
- 2
You teach something long-term, to counter long-term habits.
Harvest runs for 52 weeks for this reason. It also changes the maths of your week.
- Coach a whole group of your clients in the same hour. More clients, same time.
- Teach a proven system that runs for a year, so there is always a next step to work on.
- Just coach and earn. Harvest takes care of the framework, platform, admin and payments.
- Keep your 1:1 clients. Harvest runs alongside your 1:1 work.
